Why We Started Blue Spaces Business

Over the past year we’ve had a lot of conversations with women who work in the wellness space.

Some with coaching clients.
Some on our retreats.
Others was through more informal chats with people in our network or through doing market research. Asking people directly about what they were finding difficult when it came to building a business around their work.

Many of them were yoga teachers.
Pilates instructors.
Coaches.
Therapists.
Breathwork facilitators.
Or people who had recently finished some kind of wellness training.

And we kept hearing the same things again and again.

These are a group of people who genuinely love their work.

Teaching a class.
Working with someone 1:1.
Helping someone feel stronger in their body.
Watching someone leave a session calmer, clearer, or more confident.

Caring about their clients.

But the part they kept getting stuck on (and frustrated about) was everything around it.

Figuring out how to get clients.
Figuring out what to offer.
Trying to make sense of how to use social media. What to post. What is a trial reel… You know what we’re talking about.
Feeling like they had to constantly post online.
Trying to understand the tech side of things.

Pretty much everyone said something along the lines of:

“I just want to spend more time doing the work itself.”

The work they trained in.

The thing they actually enjoy.

But instead, many of them felt overwhelmed by the business side of things. Especially marketing and tech.

And because it felt difficult, a lot of people assumed the problem was that they needed to do more.

More training.
More qualifications.
More marketing.
More content.

But that’s usually not the issue.

Between us we’ve spent years running businesses, building offers, working with clients and figuring out how to make ideas actually work in the real world.

So when we listened to these conversations, the patterns were obvious.

Most people don’t need a more complicated business.

They need a clearer one.

A clear idea of who they help.
A simple offer that solves a real problem that real people currently have, and are willing to pay for to resolve.
And a straightforward way for people to find them and book.

When those things are in place, the whole business becomes easier.

You don’t have to post constantly.
You don’t have to be everywhere online.

You don’t have to pretend to be someone you’re not, online.
And you don’t have to spend your evenings trying to figure out what the algorithm wants.

You can spend most of your time doing the work you trained to do.

That’s why we started Blue Spaces Business.

To help yoga teachers, Pilates instructors, coaches and other wellness professionals turn their training into real, sustainable work.

Without needing to become full-time marketers just to make it happen.