PRACTICAL EVENT PLANNING KIT
Event Starter Kit
A practical 10-day process to help yoga and Pilates teachers create, price and test their next workshop, mini-retreat or day event before spending money on a venue.
For the workshop, mini-retreat or day event idea that’s been sitting in your notes app — and the part where you need to work out if it’s clear enough, priced properly, and worth booking a venue for.
You’d love to run an event.
You just don’t want to lose money, overthink every detail, or quietly panic after booking the venue.
Maybe you’ve had an idea for a while.
A seasonal workshop.
A half-day mini-retreat.
A beginner Pilates session.
A day event for the people who already love your classes.
You know it could be useful.
But then the practical questions start.
What exactly would I include?
How much should I charge?
Would people actually pay for this?
How many bookings would I need?
Should I book a venue first?
What if only two people come?
What do I say when I’m inviting people?
So the idea stays where it is. In your notes app.
Possibly under three other ideas called “workshop maybe??”
The Blue Spaces Event Starter Kit is here to help you turn that idea into something clearer, priced, tested and ready to share.
You’re a yoga or Pilates teacher and you want to create something beyond your regular weekly classes.
You have an idea for a workshop, mini-retreat or day event, but you’re not sure whether it’s strong enough to sell.
You keep thinking, “I’d love to run something,” but then get stuck on the pricing, venue, marketing or logistics.
You don’t want to book a room and just hope people come.
You want to know what to charge, how many bookings you need, and whether the numbers actually make sense.
You’d like help writing the words to invite people without sounding pushy, awkward or like someone else entirely.
You want a practical plan, not another vague “just put it out there” pep talk.
If any of those sound familiar, this will be useful.
This is for you if…
The missing piece
Most yoga and Pilates teachers are taught how to teach a class.
But not always how to turn an idea into a paid event that people want to book.
So when it comes to creating a workshop or event, it’s easy to start in the wrong place:
Booking the venue.
Choosing the date.
Making a post on Canva.
Posting once on Instagram.
Waiting.
Refreshing.
Panicing slightly.
But before you spend money on a room, catering or promotion, it helps to know:
What are you actually offering?
Who is it for?
Why would they book now?
What should it cost?
How many people do you need?
How will you test interest before committing to a venue deposit?
What will you say when you invite people?
That’s what this kit helps you work through.
This helps you avoid
Booking a venue before you know whether the idea is strong enough, or wanted
Choosing a topic that feels nice but is too vague to sell
Undercharging because you haven’t worked out your real costs
Posting once and hoping the right people magically see it
Confusing interest with actual buying intent
Panicking when people say “sounds lovely” but don’t book
Cancelling quietly because the numbers didn’t work
The aim isn’t to remove every risk.
It’s to make better decisions before you spend money.
What you’ll create:
By the end of the process, you’ll have:
A clear event idea
A specific audience and promise
A simple event structure
Costings and ticket price options
A break-even number
A go / adjust / pause decision point
Market-test messages you can send to warm contacts
A simple way to test interest before booking a venue
Sales page or booking page copy
Instagram story and caption ideas
Email and DM scripts
A practical booking plan
A slow-bookings rescue plan, for when people say “sounds lovely” but don’t actually book
This isn’t about creating a huge launch.
It’s about taking one event idea and making it clear, priced and grounded enough to test properly.
For example, you might go from…
Something like:
Before: “Maybe I’ll run a seasonal workshop?”
After: “A 3-hour Sunday afternoon restorative yoga and journaling workshop for women who feel tired but wired, priced at £45-£55, with a minimum of 8 bookings needed before confirming the venue, plus warm messages to current students and a simple booking page.”
The 10-day process
You’ll get access to everything, so you can follow the process day by day or move through it faster if you already have an idea ready.
Day 1: Choose your event idea
Decide whether you’re creating a workshop, half-day mini-retreat or day event, and choose the idea that makes the most sense for your audience.
Day 2: Make it specific
Clarify who the event is for, what problem it helps with, and why someone would want to book it.
Day 3: Shape the experience
Map out what actually happens during the event, from arrival to closing, so it feels well-held and useful.
Day 4: Work out the numbers
Calculate your costs, ticket price, break-even point and minimum bookings before you spend money on a venue.
Day 5: Create your market test
Write the messages, polls and emails you’ll use to test interest with your warm audience.
Day 6: Message warm people
Send simple, human messages to current students, past clients, local contacts or people who already know your work.
Day 7: Share publicly
Create a soft public post or story sequence to test interest without pretending you’re suddenly a full-time influencer.
Day 8: Review the response
Look at what people actually said, what they asked, what confused them, and what needs changing.
Day 9: Create your sales page or booking copy
Use what you’ve learned to write a clear event description, booking page, FAQs and launch message.
Day 10: Decide your next step
Decide whether the idea is ready to move forward, needs adjusting, or is better paused before you spend money.
No guessing.
No booking a venue and hoping for the best.
No pretending “sounds lovely” means someone is getting their card out.
What’s included
The 10-Day Event Starter Kit
A practical step-by-step process to help you create, price and test your next paid event.
The Bookable Event Assistant
A custom AI assistant that helps you shape your idea, sharpen your messaging, work through your pricing, create market-test messages and write your sales copy — so you’re not starting from a blank page every time.
You don’t need to become super techie overnight . You’ll be guided through how to use this specific assistant for this specific event.
Event Planning Template
A simple planning document to help you map your event idea, audience, promise, structure and guest experience.
Event Money Map
A pricing and costings calculator to help you work out your ticket price, break-even point and minimum bookings before you commit to costs.
Market Test Scripts
Copy-and-paste message templates to help you test interest with current students, past clients, local contacts, Instagram followers and possible partners — without having to write awkward “would anyone be interested?” messages from scratch.
Sales Page Builder
A simple structure to help you write your event page or booking description clearly.
14-Day Booking Plan
A practical plan for what to share, who to contact and how to keep talking about your event once it is ready.
Slow Bookings Rescue Plan
A guide for what to do if people are interested but not booking, if replies are slow, or if you’re not sure whether to adjust or pause.
Founding Bonus: get feedback on your idea
For the first 10 people who join, you can send over your event idea and I’ll give you one piece of feedback to help you sharpen it.
That might be around the title, audience, price, promise or whether the idea feels specific enough to test.
Sometimes one small change makes the whole event easier to explain — and easier for people to say yes to.
The kinds of events this can help with
Seasonal workshops
Half-day mini-retreats
Day retreats
Beginner sessions
Yoga & pilates events
Restorative or nervous system workshops
Small group in-person experiences
It is especially useful if you already teach classes or work with clients, and you want to create something more focused, spacious or financially worthwhile than adding another weekly class to your timetable.
You do not need a huge audience.
But you do need to be willing to test the idea, talk to real people, and send the messages.
The kit will help you do that in a way that feels clear and human.
This probably isn’t for you if…
You want a full multi-day retreat planning course.
You want someone to guarantee bookings.
You want to skip the market testing and just make a pretty sales page.
You’re looking for a big business course with lots of theory.
You don’t want to talk to real people about the event before you launch it.
This is a practical process for creating one clear paid event, testing whether people want it, and making a more confident decision before spending money.
Why we created this
We’ve spoken to so many brilliant practitioners who have ideas for workshops, events and retreats, but get stuck before they ever put them into the world.
Not because the ideas are bad.
Because the practical side can feel like a lot.
The pricing.
The venue.
The wording.
The fear that nobody will book.
The worry that you’ll spend money and then have to quietly pretend the event was “postponed due to unforeseen circumstances.”
We get it.
Through Blue Spaces, we’ve planned and sold retreats, workshops and in-person wellbeing experiences. And through our business coaching work, we help practitioners turn vague ideas into offers that are clearer, more practical and easier to talk about.
This kit brings those pieces together: clear offer thinking, practical numbers, simple market testing, and human sales copy that doesn’t make you want to crawl under a yoga blanket.
Value of the kit
Inside, you’re not just getting ideas.
You’re getting the structure to work out what to run, what to charge, how many people you need, what to say, who to contact, and whether the event is ready to move forward.
If it helps you avoid booking the wrong venue, undercharging, or launching something too vague, it has already done its job.
Join at the founding price
The Blue Spaces Event Starter Kit is currently available for:£147 (discounted from £247)
You’ll get instant access to the 10-day process, templates, costings calculator, market-test scripts, sales copy support and The Bookable Event Assistant.
The first 10 buyers can also submit their event idea for one piece of feedback.
If one clear, well-priced event helps you avoid booking the wrong venue, undercharging, or launching something too vague, this kit has done its job.
Why this is practical, not theoretical
Through Blue Spaces, we’ve planned, sold and hosted retreats, workshops and in-person wellbeing experiences in the UK and Europe.
I’ve also worked with practitioners on the business side of their work — helping them turn vague ideas into clearer, more practical offers that feel easier to talk about and sell.
The Blue Spaces Event Starter Kit brings those two things together: the event planning, the numbers, the messaging, and the part where you test whether people actually want it before you spend money.
Frequently Asked Questions
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No. It has been created mainly for yoga and Pilates teachers, but it would also be useful for other wellness practitioners who want to run workshops, mini-retreats or day events.
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It can help you plan a day event or mini-retreat, but it is not a full residential retreat planning course. That is a bigger thing and deserves its own process.
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No. The first part of the kit helps you choose and shape the idea.
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No. In fact, the process is designed to help you use your warm audience first — current students, past clients, local contacts, email subscribers or people who already know your work.
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No. Nothing ethical can guarantee that. What this does is help you create a clearer event, price it properly, test interest, and make a more informed decision before spending money.
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No. You’ll get access to The Bookable Event Assistant and guidance on how to use it. The point is not to become an AI expert. The point is to get the event idea out of your head and into a clear plan faster.
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It is designed as a 10-day process, but you’ll get instant access to everything. You can follow it one day at a time or move through it faster if you’re ready.
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You’ll have a clear event plan, costings, test messages, sales copy and a decision about what to do next — book the venue, keep testing, adjust the idea or choose a stronger option.
Ready to create the event properly?
If the idea has been sitting in your notes app for a while, this is your next step.
Create it.
Price it.
Test it.
Then decide whether to book the venue.
Meet your guides
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![Nikita Johnson]()
Nikita Johnson
Nikita is an Accredited Coach and entrepreneur. Her strengths lie in thoroughly understanding what it takes to successfully lead a business on an international level. She understands the challenges professional women face in a competitive corporate world. Her passion lies in helping women to lead happier and healthier professional and as such personal lives.
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![Person smiling on the beach in a black swimsuit, with wet hair, against a cloudy sky backdrop.]()
Laura Wright
Laura is a Bacp registered psychotherapist and yoga teacher. She offers a unique and multidisciplinary approach in all aspects of her teachings. For over 15 years she has worked individually and within a group setting helping and supporting people. Taking the first step to seeking a more fulfilling and happier life takes courage. Laura is here to support you in that process.
