PRACTICAL EVENT PLANNING KIT FOR YOGA & PILATES TEACHERS

Event Starter Kit

Create, price and test your first yoga or Pilates workshop, mini-retreat or day event. Before you spend money on a venue.

For the idea that’s been sitting in your notes app: the seasonal workshop, the half-day mini-retreat, the beginner session, the small event you’d love to run… if only you knew where to start.

This 10-day kit helps you work out what to offer, who it’s for, what to charge, how many people you need, what tools to use, and how to test whether people actually want it before you book anything.

→ Join at the founding price - £37
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You’d love to run your own workshop.

You just don’t want to lose money, book the wrong venue, or post about it once and then quietly panic when nobody books.

Maybe you’ve got an idea for a seasonal yoga workshop.

A half-day mini-retreat.

A beginner Pilates session.

A small in-person event for the people who already come to your classes.

You know it could be useful.

But then the practical questions start.

  • What exactly would I include?

  • How much should I charge?

  • Would people actually pay for this?

  • Do I need a website?

  • Should I use a booking page? What platform?

  • How many bookings would I need before it feels doable?

  • What if people say “sounds lovely” but don’t actually book?

  • And what do I even say when I’m inviting people?

So the idea stays where it is.

In your notes app.

Possibly under three other ideas called “workshop maybe??”

The Blue Spaces Event Starter Kit helps you turn that idea into something clearer, priced, tested and ready to share. Before you spend money on a venue.

Get instant access
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This is for you if…

  • You’re a yoga or Pilates teacher and you want to create something beyond your regular weekly classes.

  • You have an idea for your first workshop, mini-retreat or day event, but you’re not sure whether it’s clear enough to sell.

  • You keep thinking, “I’d love to run something,” but then get stuck on the pricing, venue, wording, tools or logistics.

  • You don’t want to book a room and just hope people come.

  • You want to know what to charge, how many bookings you need, and whether the numbers actually make sense.

  • You’re not sure whether you need a website, a mailing list, a booking platform, or just a much simpler plan.

  • You’d like help writing the words to invite people without sounding pushy, awkward or like someone else entirely.

  • You want a practical plan, not another vague “just put it out there” pep talk.

If any of those sound familiar, this will be useful.

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The missing piece

Most yoga and Pilates teachers are taught how to teach a class.

But they’re not always taught how to turn an idea into a paid workshop or small event that people understand, want, and book.

So when it comes to creating your first event, it’s easy to start in the wrong place:

  • Booking the venue.

  • Choosing the date.

  • Making a post on Canva.

  • Setting up a linktree or booking page.

  • Posting once on Instagram.

  • Waiting.

  • Refreshing.

  • Panicking slightly.

But before you spend money on a room, catering or promotion, it helps to know:

  • What are you actually offering?

  • Who is it for?

  • Why would they book now?

  • What should it cost?

  • How many people do you need?

  • How will you test interest before committing to a venue deposit?

  • What will you say when you invite people?

That’s what this kit helps you work through.

Join at the founding price
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This helps you avoid

  • Booking a venue before you know whether the idea is strong enough, or wanted

  • Choosing a topic that feels nice but is too vague to sell

  • Undercharging because you haven’t worked out your real costs

  • Posting once and hoping the right people magically see it

  • Confusing interest with actual buying intent

  • Panicking when people say “sounds lovely” but don’t book

  • Cancelling quietly because the numbers didn’t work

The aim isn’t to remove every risk.

It’s to make better decisions before you spend money.

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What you’ll create:

By the end of the process, you’ll have:

  • A clear event idea

  • A specific audience and promise

  • A simple event structure

  • Costings and ticket price options

  • A break-even number

  • A go / adjust / pause decision point

  • Market-test messages you can send to warm contacts

  • A simple way to test interest before booking a venue

  • Sales page or booking page copy

  • Instagram story and caption ideas

  • Email and DM scripts

  • A practical booking plan

  • A slow-bookings rescue plan, for when people say “sounds lovely” but don’t actually book

  • A simple tool plan for taking bookings, collecting emails and keeping things manageable

    A basic logistics checklist so you know what needs sorting before, during and after the event

This isn’t about creating a huge launch.

It’s about taking one event idea and making it clear, priced and grounded enough to test properly.

Start creating your event
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For example, you might go from…

Something like:

Before: “Maybe I’ll run a seasonal workshop?”

After: “A 3-hour Sunday afternoon restorative yoga and journaling workshop for women who feel tired but wired, priced at £45-£55, with a minimum of 8 bookings needed before confirming the venue, plus warm messages to current students and a simple booking page.”

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The 10-day process

You’ll get access to everything, so you can follow the process day by day or move through it faster if you already have an idea ready.

Day 1: Choose your event idea

Decide whether you’re creating a workshop, half-day mini-retreat or day event, and choose the idea that makes the most sense for your audience.

Day 2: Make it specific

Clarify who the event is for, what problem it helps with, and why someone would want to book it.

Day 3: Shape the experience

Map out what actually happens during the event, from arrival to closing, so it feels well-held and useful.

Day 4: Work out the numbers

Calculate your costs, ticket price, break-even point and minimum bookings before you spend money on a venue.

Day 5: Create your market test

Write the messages, polls and emails you’ll use to test interest with your warm audience.

Day 6: Message warm people

Send simple, human messages to current students, past clients, local contacts or people who already know your work.

Day 7: Share publicly

Create a soft public post or story sequence to test interest without pretending you’re suddenly a full-time influencer.

Day 8: Review the response

Look at what people actually said, what they asked, what confused them, and what needs changing.

Day 9: Create your sales page or booking copy

Use what you’ve learned to write a clear event description, booking page, FAQs and launch message.

Day 10: Decide your next step

Decide whether the idea is ready to move forward, needs adjusting, or is better paused before you spend money.

No guessing.
No booking a venue and hoping for the best.
No pretending “sounds lovely” means someone is getting their card out.

Get instant access
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What’s included

The 10-Day Event Starter Kit

A practical step-by-step process to help you create, price and test your next paid event.

The Bookable Event Assistant

A custom AI assistant that helps you shape your idea, sharpen your messaging, work through your pricing, create market-test messages and write your sales copy — so you’re not starting from a blank page every time.

You don’t need to become super techie overnight . You’ll be guided through how to use this specific assistant for this specific event.

Event Planning Template

A simple planning document to help you map your event idea, audience, promise, structure and guest experience.

Event Money Map

A pricing and costings calculator to help you work out your ticket price, break-even point and minimum bookings before you commit to costs.

Market Test Scripts

Copy-and-paste message templates to help you test interest with current students, past clients, local contacts, Instagram followers and possible partners — without having to write awkward “would anyone be interested?” messages from scratch.

Sales Page Builder

A simple structure to help you write your event page or booking description clearly.

14-Day Booking Plan

A practical plan for what to share, who to contact and how to keep talking about your event once it is ready.

Slow Bookings Rescue Plan

A guide for what to do if people are interested but not booking, if replies are slow, or if you’re not sure whether to adjust or pause.

Simple Event Tech & Tools Guide

A plain-English guide to the basic tools you might use for your first workshop or event, including booking pages, payment options, mailing lists, forms and simple free/low-cost options.

This is not about building a complicated business machine.

It’s about knowing what you actually need, what you can keep simple, and what can wait.

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Founding Bonus: get feedback on your idea

For the first 10 people who join, you can send over your event idea and I’ll give you one piece of feedback to help you sharpen it.

That might be around the title, audience, price, promise or whether the idea feels specific enough to test.

Sometimes one small change makes the whole event easier to explain — and easier for people to say yes to.

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The kinds of events this can help with

  • Seasonal yoga or Pilates events

  • Half-day mini-retreats

  • Day retreats

  • Beginner sessions

  • First yoga workshop

  • First Pilates workshop

  • Restorative or nervous system workshops

  • Small group in-person experiences

It is especially useful if you’re newer to creating your own events and want a simple process before you commit to a venue, platform or launch plan.

You do not need a huge audience.

But you do need to be willing to test the idea, talk to real people, and send the messages.

The kit will help you do that in a way that feels clear and human.

Join at the founding price
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This probably isn’t for you if…

  • You want a full multi-day retreat planning course.

  • You want someone to guarantee bookings.

  • You want to skip the market testing and just make a pretty sales page.

  • You’re looking for a big business course with lots of theory.

  • You don’t want to talk to real people about the event before you launch it.

This is a practical process for creating one clear paid event, testing whether people want it, and making a more confident decision before spending money.

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Why we created this

We’ve spoken to so many brilliant practitioners who have ideas for workshops, events and retreats, but get stuck before they ever put them into the world.

Not because the ideas are bad.

Because the practical side can feel like a lot.

The pricing.
The venue.
The wording.
The fear that nobody will book.
The worry that you’ll spend money and then have to quietly pretend the event was “postponed due to unforeseen circumstances.”

We get it.

Through Blue Spaces, we’ve planned and sold retreats, workshops and in-person wellbeing experiences. And through our business coaching work, we help practitioners turn vague ideas into offers that are clearer, more practical and easier to talk about.

This kit brings those pieces together: clear offer thinking, practical numbers, simple market testing, and human sales copy that doesn’t make you want to crawl under a yoga blanket.

Value of the kit

Inside, you’re not just getting ideas.

You’re getting the structure to work out what to run, what to charge, how many people you need, what to say, who to contact, and whether the event is ready to move forward.

If it helps you avoid booking the wrong venue, undercharging, or launching something too vague, it has already done its job.

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Join at the founding price

The Blue Spaces Event Starter Kit is currently available for:£37 (discounted from £97)

You’ll get instant access to the 10-day process, templates, costings calculator, market-test scripts, sales copy support and The Bookable Event Assistant.

The first 10 buyers can also submit their event idea for one piece of feedback.

If one clear, well-priced event helps you avoid booking the wrong venue, undercharging, or launching something too vague, this kit has done its job.

Join at the founding price
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Why this is practical, not theoretical

Through Blue Spaces, we’ve planned, sold and hosted retreats, workshops and in-person wellbeing experiences in the UK and Europe.

I’ve also worked with practitioners on the business side of their work — helping them turn vague ideas into clearer, more practical offers that feel easier to talk about and sell.

The Blue Spaces Event Starter Kit brings those two things together: the event planning, the numbers, the messaging, and the part where you test whether people actually want it before you spend money.

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Frequently Asked Questions

  • No. It’s written mainly for yoga and Pilates teachers, but it can also help wellness practitioners, coaches, therapists and facilitators planning a small in-person workshop or event.

  • Not full multi-day retreat planning. This is best for workshops, half-day mini-retreats, day events and smaller in-person experiences. If you’re planning a bigger retreat later, this is a good first step.

  • No. The first part of the kit helps you choose and shape the idea.

  • No. But you do need some warm people to test the idea with: current students, past clients, local contacts, Instagram followers, studio connections, friends of friends, or people who already know your work.

  • No. Nothing honest can guarantee bookings. The kit helps you make the idea clearer, price it properly, test demand, and avoid spending money too early.

  • No. You’ll get access to The Bookable Event Assistant and guidance on how to use it. The point is not to become an AI expert. The point is to get the event idea out of your head and into a clear plan faster.

  • It is designed as a 10-day process, but you’ll get instant access to everything. You can follow it one day at a time or move through it faster if you’re ready.

  • You’ll have a clear event plan, costings, test messages, sales copy and a decision about what to do next — book the venue, keep testing, adjust the idea or choose a stronger option.

  • It’s useful if you’re newly qualified, newer to running your own events, or experienced in teaching but less confident with the business/logistics side of creating workshops.

  • No. The kit helps you think through simple ways to test and share your event. That might be a booking page, a mailing list, a form, a payment link, or a simple event page. The aim is not to make the tech bigger than the event.

Ready to create the event properly?

If the idea has been sitting in your notes app for a while, this is your next step.

Create it.
Price it.
Test it.
Then decide whether to book the venue.

Start creating your event
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Meet your guides

  • Nikita Johnson

    Nikita Johnson

    Nikita is an Accredited Coach and entrepreneur. Her strengths lie in thoroughly understanding what it takes to successfully lead a business on an international level. She understands the challenges professional women face in a competitive corporate world. Her passion lies in helping women to lead happier and healthier professional and as such personal lives. 

  • Person smiling on the beach in a black swimsuit, with wet hair, against a cloudy sky backdrop.

    Laura Wright

    Laura is a Bacp registered psychotherapist and yoga teacher. She offers a unique and multidisciplinary approach in all aspects of her teachings. For over 15 years she has worked individually and within a group setting helping and supporting people. Taking the first step to seeking a more fulfilling and happier life takes courage. Laura is here to support you in that process.