FREE TRAINING & AI TOOL
Why It Feels So Hard to Show Up Online - and What to Do Instead
20-minute training for practitioners who want to be visible in a way that feels honest - without performing, pretending, or becoming someone they’re not.
You’re great at what you do -
so why does talking about it online feel a bit awkward?
If you’ve ever stared at your phone, gone blank, or felt a little resentful or cringe at the whole idea of “showing up”, you’re not the only one! And you’re not doing anything wrong.
You’re using a strategy that wasn’t designed for the kind of work you do.
You’ll probably recognise yourself in one of these:
You posted something you thought was great, but it got no reaction
You know your work helps people, but it’s hard to put that into a few words in a caption
You’re busy with clients or classes, so marketing happens (if at all) at 9pm on the sofa.
Being “seen” still feels awkward, even with years of training behind you.
You don’t want to perform or ‘influence’. You just want to share your work with the right people.
It’s so frustrating that someone with half your experience has thousands of followers and can do flashy reels.
You feel competent in your work, but like a beginner when it comes to social media and the tech side.
If any of those sound familiar, this will be useful.
The missing piece
Most marketing advice you see was built for influencers.
Influencers make content to grow an audience.
Practitioners - yoga and Pilates teachers, coaches, therapists, breathwork facilitators, nutritionists, creatives - work with real people, in a more personal way.
Two different jobs.
Two different outcomes.
The same strategy won’t work.
This training explains what’s actually happening, and what to do instead.
What we’ll look at:
In the training, we’ll explore:
why “just post consistently” doesn’t work for practitioners serving real people
what makes it so hard to talk about something you’re genuinely good at
how to show your value without performing or putting on an act
And we’ll work through one practical exercise you can use today to help you speak to the right people with more confidence and less effort.
Who this is for
If you’re experienced in your work - a yoga or pilates teacher, therapist, coach, facilitator - and the online part still feels confusing, awkward, or just too hard, this is for you.
It’ll help if you’ve ever thought:
“I know what I’m doing, so why can’t I explain it online?”
“I didn’t train for years to become a content creator.”
“I don’t want to have to become someone I’m not, to get clients.”
You don’t want to be louder.
You want to be understood.
Why it feels so personal
People often think the issue is confidence, consistency, mindset, or “getting over being seen”, and '“just do it”.
But the thing is, most experienced practitioners are working from a completely different place:
the depth of what you know
how you work with real people
your ethics
the pace your nervous system prefers
your standards
None of that translates very neatly into content designed for going viral;.
That mismatch creates: self-doubt, comparison, overthinking, and the sense that you’re “bad at marketing”, even though you’re great at the service you provide people.
This training explains the gap.
A gentler approach
We’ll look at:
strategy that supports your strengths
content drawn from your work
speaking to one person, not everyone online
building momentum from proof, not pressure
a way of showing up that feels doable on a normal Tuesday
If you’ve ever thought:
“I’m good at what I do, so why can’t I say it?”
…this will help.
What you get
an explanation of why the current advice doesn’t feel right
one exercise you can use today
an AI tool that helps you translate your work into words that feel like you without starting from scratch each time
Where this came from
This training exists because of a single post.
We shared something honest about why it feels so hard to show up online - and it became our most-viewed post ever.
So many of you got in touch to say you felt exactly the same.
So we started to look into what we could do about it.
Watch the free training
Meet your guides
-
![Nikita Johnson]()
Nikita Johnson
Nikita is an Accredited Coach and entrepreneur. Her strengths lie in thoroughly understanding what it takes to successfully lead a business on an international level. She understands the challenges professional women face in a competitive corporate world. Her passion lies in helping women to lead happier and healthier professional and as such personal lives.
-
![Person smiling on the beach in a black swimsuit, with wet hair, against a cloudy sky backdrop.]()
Laura Wright
Laura is a Bacp registered psychotherapist and yoga teacher. She offers a unique and multidisciplinary approach in all aspects of her teachings. For over 15 years she has worked individually and within a group setting helping and supporting people. Taking the first step to seeking a more fulfilling and happier life takes courage. Laura is here to support you in that process.
