Resource
How to Diversify Your Yoga Business
10 Market Research Qs to Find Out What Your Students Really Want
Grow With Confidence
Yoga teaching is more than just leading classes—it’s about building a business that truly supports you.
Maybe you’re looking for new ways to bring in income.
Maybe you want to offer something fresh but aren’t sure what your students need.
Maybe you feel ready to expand but don’t know where to start.
We’ve been there too.
That’s why we created this simple yet powerful tool to help you discover what your students really want, so you can shape your offerings with clarity and confidence.
Why Market Research Matters
Understanding your students’ needs is the key to building a sustainable, thriving yoga business. These 10 questions will help you:
✔️Uncover new opportunities for workshops, retreats, and online offerings
✔️Gain insights into what your students value most
✔️Create services that truly resonate—and sell with ease
✔️Strengthen your connection with your community
Instead of guessing, you’ll have real answers—so you can make informed decisions and grow your business with purpose.
How to Use These Questions:
Gathering insights doesn’t have to be awkward! Here are some simple ways to get started:
Chat casually after class—your students will open up when they feel relaxed
Jump on a quick call with a regular and ask what they’d love to see more of
Send out a short and sweet survey—Google Forms or Instagram polls work great!
Keep it natural—this is about connection, not just data
“When we started using these questions, everything changed. We stopped guessing what people wanted and started creating offers that truly landed. It really has been a game-changer for us!” – Nikita
Meet your guides
-
![Nikita Johnson]()
Nikita Johnson
Nikita is an Accredited Coach and entrepreneur. Her strengths lie in thoroughly understanding what it takes to successfully lead a business on an international level. She understands the challenges professional women face in a competitive corporate world. Her passion lies in helping women to lead happier and healthier professional and as such personal lives.
-
![Woman in a black swimsuit sitting on a beach, smiling with long hair, cloudy sky in the background.]()
Laura Wright
Laura is a Bacp registered psychotherapist and yoga teacher. She offers a unique and multidisciplinary approach in all aspects of her teachings. For over 15 years she has worked individually and within a group setting helping and supporting people. Taking the first step to seeking a more fulfilling and happier life takes courage. Laura is here to support you in that process.
